SEO Optimization Analysis of Sites & Online Stores.

SEO (Search Engine Optimization) is a service to increase your search engine visibility. This is done by improving a number of features of your site.

Website & SEO Analysis

When using website optimization, it is necessary to first do SEO analysis. This process provides information about its current state and helps to easily determine future steps in the SEO strategy.It is important to periodically perform SEO analysis and monitoring, as Google often maintains a system similar to this change and criteria, evaluating a website as useful. You should always be familiar with the latest and most up-to-date search rules for the machine and react quickly to call the position in the SERP or stay in it if you are already in the first place.

SEO Site Optimization: Internal & External

External optimization involves the activities you do to enhance the reputation of the site on search engines. This means that the main factor in this process is the external links pointing to the website. The better the links, the more the weight of the web page increases, because Google finds it useful.Internal site optimization will not only give you site a better ranking on the search engines but also capture the interest of the site visitors.

What is the process?

SEO analysis

When optimizing a website, it is necessary to first do SEO analysis. This process provides information about its current state and helps to more easily determine future steps in the SEO strategy.

Seo Optimization

Our team of experts will take care to detect any issues    and errors that affect the ranking of your website on Google.We want to review even the smallest detail of a platform in order to provide the most accurate results.

external optimization

Off-page optimization is carried out thanks to external sources. This means that the main factor in this process is the external links pointing to the website. The better the links, the more the weight of the web page, because Google finds it useful.

internal optimization

On-page optimization is a process in which the content of the page is structured in the right way, meeting the conditions of search  on Google and other search engines.It consists in improving the overall content of the website.

What Seo Analysis Involves

Analysis of

  • Back-End
  • CTR of individual pages of a website
  • Indexed pages
  • Classification by current keywords
  • The competition
  • Website traffic
  • Inbound and outbound links

A CHECK OF

  • The IP address of the host for the presence of websites that have appeared in the black list of Google.
  • The texts used for inbound links
  • Google Webmaster Tools settings
  • The speed of the website

THE WEBSITE IS INSPECTED FOR:

  • Google penalties and banned optimization methods
  • Spam attacks and counterfeit traffic
  • High risk links

External Optimization

External SEO optimization is a very important and necessary service for a website. Each stage will enhance and improve the visibility of your website by moving it forward in the search engine results.

  • Creating unique advertising or informational texts about the company, its products and services, used for publications on social networks or for additional content on the website
  • Analyze your competition and website
  • Placing links in: regional and partner websites, directories, information and news websites, blogs

Internal Optimization

On-page optimization is a process in which the content of a page is structured in the right way, meeting the conditions when searching on Google and other search engines.Title tags on your website pages are some of the most crucial factors that can affect your site ranking. By a title tag, we mean having a website name and a tagline that consists of the keywords you are optimizing. Every page on your site should have a different title tag. The titles should have keywords that are only relevant to your web content. Make sure that the title is not too long as it weakens the keywords.

URL Address

  • A search engine examines your site in several ways. It has the ability to look into the file names of your HTML files and also the words that make up your URL. It is advisable to name the HTML files with descriptive names that have keywords used in the optimization. If your URL does not perform well in the search engine ranking, then you are allowed to change it.

INTERNAL LINKING:

  • If your website contains a lot of content, linking the content on your pages can be a great boost. Internal links are almost as effective as external links and very easy to apply.
  • Search engine optimization (SEO) takes time, but if done carefully, it can give your site a higher ranking compared to similar sites. The higher your site is ranked, the more leads you will generate, which leads to new business opportunities.

Blogging

Is blogging still relevant? The numbers certainly speak for it.

There are 70 million new posts published every month, and 42% of the web is built on WordPress alone. As a result, blogging is still an important part of an online marketing strategy.In fact, in a recent survey, of all the ways content marketing is used, such as videos, infographics, eBooks and online events, 90% of businesses have used blogs to help market their brands in the last 12 months.

Blogs drive more traffic and can help build brand awareness and authority. And those positions and traffic convert into customers and help build an audience.But creating influential blogs that meet your company’s goals is another topic.Creating an effective strategy to engage and grow your audience and drive people back to your brand’s website.

 

Blogging Increases Visibility and Generates New Leads

Blogs that answer the questions consumers are asking about in your industry are helpful for SEO.

Additionally, incorporating keywords throughout your captivating and unique headings and subheadings, as well as your well-researched unique content, is a sure-fire way to help increase visibility.

Link building throughout other pages, blogs, and product pages on your site can help build brand visibility, awareness, and authority.

It’s also important to look at the length of the blogs that are comparable to the topic you are discussing to ensure you’re fully covering the topic and meeting the length that will help you rank on search engine results pages.

If consumers like your content, they will likely want more. It’s an excellent way to get new leads by having them subscribe to your email listing. Blogs help build a connection before asking for their information. If they choose to read through your content on your site, they already like your content and want to learn more. There’s more of a relationship with your brand through the unique, helpful content.

You can then incorporate the subscription opt-in pop-up at the end of the blog or when they scroll, so they can quickly enter their information and keep reading.

 

On-Page SEO

On-page SEO refers to the process of optimizing pages on your site to improve rankings and user experience.

This is the opposite of off-page SEO, which refers to optimizing for elements outside of your site. This can include backlinks or social media mentions.

Elements of on-page SEO include:

  • Title tags
  • Internal links
  • HTML code
  • URL optimization
  • On-page content
  • Images
  • User experience (UX)

Google regularly updates its algorithm, improving its ability to understand both user intent and overall user experience once a user lands on a page. That’s why it’s important to lern SEO and keep up with best practices.

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